The Subic Bay Metropolitan Authority (SBMA) is looking forward to the arrival here of more cruise ships under its “Tourism Star” development agenda to promote Subic’s tourism potentials and maximize its attractiveness as a world-class tourist destination.

SBMA Administrator and CEO Wilma Eisma made this announcement on Monday following the arrival here of MS Bremen, an expedition ship operated by the German tour giant Hapag Lloyd Cruises.

SBMA Administrator Wilma Eisma receives a ship memorabilia from MS Bremen captain Roman Oprist, following the arrival of the Bahamas-registered Hapag Lloyd Cruises vessel at the Subic Bay Freeport on Friday.

“With the recent port call of the MS Bremen, we have proven once again that the Subic Bay Freeport can easily be a preferred destination for cruise ships,” Eisma said.

“This is really fortuitous for us, because under our Tourism Star program, the SBMA seeks to promote Subic as the next cruise ship playground, alongside other objectives like creating a Subic tourism brand and expanding existing tourism programs,” she added.

The 111-meter long MS Bremen docked at the Alava Wharf last Friday, bringing more than 150 tourists, as well as a complement of ship crew that included some naturalists.

The visitors were welcomed at the dock by the SBMA brass band, as well as tourism staff waving flaglets. SBMA Administrator Wilma Eisma was also around during the reception and gladly received a ship memento from Ship Captain Roman Oprist.

“This is the first time that we had docked in Subic Bay Freeport,” Oprist told Eisma. “We have already travelled to Java and Borneo, and this is our next stop.”

Oprist said the MS Bremen is a cruise ship operated by Hapag Lloyd since 1993. He said the ship is an expedition ship of a special kind because it was designed to navigate where other cruise ships fail — on thick ice or in shallow waters.

He added that the four-star vessel carries only a maximum of 160 guests during its cruise.

During its Subic Bay visit, some passengers of MS Bremen visited the Pamulaklakin Forest Trail where they witnessed demonstrations of jungle survival techniques by the local Ayta tribe, while others went to the Zoobic Safari theme park.

Eisma said that with plans to upgrade the ports and wharves inside the Subic Bay Freeport, the Agency is working to attract more cruise ships to this premier Freeport and tourism center.

“Subic has got what it takes to be a cruise ship playground. And the arrival of Bremen is a good sign,” Eisma added.

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Members of the Subic Bay Freeport community have again answered the call for community cooperation and banded together for another initiative to protect the coastal environment.

Volunteers led by (from left) SBMA Public Relations Officer Amie Llamas, RP Energy CSR Officer Jason Gavina, Olongapo Community Environment Officer Marife Castillo, and Philippine Coast Guard’s George Cosme segregate garbage collected from the beach during a coastal clean-up held recently at Sitio Kinabuksan, Barangay Cawag, Subic, Zambales

he volunteers included students from Kinabuksan, members of the Calapandayan Fisherfolks Association, personnel from the Community Environment and Natural Resources Office (CENRO) in Olongapo City, Philippine Coast Guard (PCG), SBMA Ecology Center, SBMA Public Relations Department, and representatives of RP Energy.

RP Energy CSR Officer Jason Gavina said the project was the first installment of the power firm’s “Protect the Bay” initiative that seeks to promote environmental awareness, establish sustainable livelihood for fisher folks, and to protect Subic Bay.

“This is part of our social responsibility. We believe in supporting our community and not just making profit. We believe in environmental awareness, preservation and sustainability,” he said.

“I’m sure that if we’re going to do this three times this year, mahihiya at mahihiya na tayong magkalat sa ating kapaligiran,” Gavina added.

Aside from the cleanup, RP Energy will establish sustainable livelihood programs for the fisherfolk in Subic Bay, he said.

For the second coastal cleanup activity, Gavina said the RP Energy will implement on May 27 the “Basura Palit Gamit Eskwela” project, whereby children in the Cawag community could bring recyclable waste and exchange them for school supplies.

Meanwhile, Community Environment Officer Marife Castillo lauded the “Protect the Bay” project for its contribution to the government’s environmental protection campaign.

“We appreciate the initiatives of RP Energy in doing this kind of activity for the community,” Castillo said during last Saturday’s cleanup project.

RP Energy, which is developing a state-of-the-art coal-fired power plant at Subic’s Redondo Peninsula, will be using environment-friendly technology for its 600-megawatt power plant.

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International Container Terminal Services, Inc. (ICTSI) continues to make a strong case for the Subic Bay Freeport as a key international trading gateway of the Philippines after achieving productivity levels at par with that of the Manila International Container Terminal (MICT).

Two Panamax quay cranes at the New Container Terminal (NCT) 1 recently handled close to 400 twenty foot equivalent units (TEU) with each crane averaging 40 and 33 moves per hour, respectively. The productivity levels were achieved during the inaugural call of Evergreen Marine Corp.’s 1,440-TEU boxship Cape Fulmar.

Cape Fulmar berthed at the New Container Terminal 1 in Subic Bay Freeport Zone

The call signaled the start of Evergreen’s South Korea-Taiwan-Philippines (KTP) service, a new route to facilitate improving regional trade between the three economies. The service plies the ports of Incheon and Kwang Yang, South Korea; Kaohsiung, Taiwan; and Batangas, Manila and Subic Bay, Philippines. Aside from Cape Fulmar, 1,440-TEU boxship Cape Faro is also chartered to the weekly service.

“It was a great effort and a big win for ICTSI’s Subic operations. This goes to show that Subic is at par with the productivity levels in MICT. We are continuously working on improving our services to attract more shipping lines, and for northern and central Luzon businesses to use the container terminals in Subic,” says Roberto Locsin, Subic Bay International Terminal Corp. (SBITC) President.

He adds: “As a national port operator, ICTSI ensures that each Philippine marine terminal under its helm remains competitive. Subic, in particular, was developed not only for the industrial locators of the Freeport but for the local markets in Luzon north of Metro Manila.”

MICT, ICTSI’s flagship terminal, primarily serves the Metro Manila market and its adjacent markets, where most of the economic activities of the country happen being the country’s capital. “Metro Manila as a market will continue to grow,” says Locsin.

“But, as the northern and central Luzon countryside develops driven by industrial centers like Subic, Clark, Bataan and Tarlac also continuing to grow, the Subic Bay Freeport is that gateway ready to link its products to global markets. We have the equipment and facilities. We carry ICTSI’s brand of service and efficiency,” he adds.

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One of the biggest and most exciting beach events this time of the year is coming over to the Subic Bay Freeport on May 12 to 14.

The Summer Siren Festival, touted by organizers as one of the country’s most exciting destination festivals, will be held for the first time at Subic’s waterfront area and is expected to provide a whole new summer experience to visitors in this premier tourist mecca.

SBMA Administrator and CEO Wilma T. Eisma (right) signs a memorandum of agreement with Cedric James Valera, managing partner of TF Adventure Travel Inc., for the holding of the Summer Siren 2017 in the Subic Bay Freeport. The three-day beach festival will be held along Subic’s Waterfront Road entertainment strip.

“This brings the Subic summer experience to a whole new level,” Subic Bay Metropolitan Authority (SBMA) Administrator Wilma Eisma said as she announced the three-day event on Tuesday.

“Subic’s popular waterfront area will be transformed into a giant entertainment park with beach-music and arts theme, and we’re very much excited because this has been one of the entertainment concepts for Subic that we really like to push,” she added.

The festival was previously staged at beach venues in Zambales, but the SBMA and festival organizer Travel Factor signed a memorandum of agreement last week to bring it to the Freeport.

Eisma said the SBMA, along with the Subic Bay Freeport Chamber of Commerce (SBFCC) and the Subic Bay Hotels, Attractions and Tourism Stakeholders Visitors Board (SBHATSVB), will sponsor the event.

Meanwhile, festival organizers have agreed with partner resorts in the area to put up a series of various themed pool parties, three days of art workshops and fitness activities by the shore, and two evening concerts featuring some of the country’s biggest rock, alternative and pop acts.

The featured artists will include Ron Poe, Quest, Ronthug, Ace Ramos, Borhuh, David Ardiente, DJ Highrise, Up Dharma Down, and Gab and John of Urbandub.

Eisma said the event will certainly push the already high number of visitors in the Subic Bay Freeport to record-breaking figures since the summer season is not over yet.

She also stressed that the SBMA will be implementing strict security measures to keep Summer Siren drug-free and safe for everybody.

“We don’t want drugs to proliferate in the event, just like what happened in another concert someplace,” Eisma added. She said that she has urged the organizers to cooperate and for the SBMA Law Enforcement Department to be vigilant.
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“Subic has previously been named by the Department of Tourism as the number one tourist destination in Central Luzon and we’re pushing for the Subic Freeport to retain this title. Summer Siren is really one ideal event that would push Subic’s tourism ranking even a notch higher,” Eisma added.

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More than 3,000 jobs were offered to jobseekers here on Monday during a jobs fair organized by locator-companies and the Subic Bay Metropolitan Authority (SBMA) Labor Department in line with the celebration of Labor Day.

SBMA Administrator Wilma Eisma said the huge volume of jobs being opened to workers could be attributed to the growing number of investments in the Freeport, and the participation of businessmen from the nearby city of Olongapo.

Eisma said more than 100 business locators participated in the job fair and offered jobs ranging from housekeeping, various skilled positions for electricians, plumbers and welders, and engineers.

Thousands of applicants from Olongapo and the nearby provinces of Zambales and Bataan filled the jobs fair venue at the Ayala Harbor Point mall to full capacity, she said.

The SBMA official added that the increasing number of job openings in the Freeport indicates the growing success of the SBMA in attracting more investors to Subic.

“As of late, Evergreen Shipping Company made its maiden voyage at the port of Subic. The SBMA also negotiated for the establishment of an industrial city at the Redondo Peninsula, and last week the country’s first ship-to-ship transfer operation of liquefied natural gas commenced here. All these signal more jobs and more opportunities for local workers,” Eisma said.

She also noted that while SBMA is doing its best to attract new investors, it also promotes harmonious working relationships between workers and management, and initiates projects for workers’ welfare.

“We believe that quality performance by employees is not only the end result of getting good salary or working in a big company. Quality performance also comes about if workers feel good about their employers, and if investors feel good about their employees and the SBMA,” she explained.

Meanwhile, SBMA labor manager Severo Pastor Jr. said the job fair was just one of the activities they organized for the Labor Day celebration here.

“We had a fun run, and as early as 5:30 in the morning, we already had 750 worker-runners doing the 3-kilometer fun run around the Freeport’s Central Business District. Then we also had a company float parade, singing contest, and muse and dance competitions,” Pastor said.

The contestants in the various competitions were all workers from Subic-based companies, he added.

Pastor also said that during the May 1 event, Freeport workers choose to relax alongside colleagues from other companies, as well as SBMA employees.

“We make a big difference here in Subic because while many of our labor organizations are joining street protests and rallies to celebrate Labor Day, workers in Subic Freeport run for fun and good health. This is a day for camaraderie and to thank every member of the labor sector for a job well done,” he added.

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