Subic named Asia’s best sports tourism destination

Posted 6 years ago

Subic Bay Freeport – This premier Freeport was awarded as the Best Sports Tourism Destination of the Year during the 3rd Sports Industries Awards and Conference Asia (SPIA Asia) held in Bangkok, Thailand in November 7.

By Jonas Reyes

Subic named Asia’s best sports tourism destination
Photo by: CSM Asia Pacific/twitter: @CSM_APAC

With the tourism theme Funtastic Subic Bay, the Subic Bay Metropolitan Authority (SBMA) bagged the Gold award, followed by Visit Victoria which won the Silver award and Amazing Thailand that won bronze award during the Best Sports Tourism Destination of the Year category.

Touted as the “Triathlon Capital of the Philippines”, this premier Freeport has been known to hold top triathlon competitions such as the K-Swiss ITU, 5150 and Ironman 70.3.

And with plans to hold the first Full Ironman on June 3 next year, Subic cemented its reputation as the triathlon capital on the country.

“This is an accomplishment for Team Subic Bay since every stakeholder gave their full support and best service and performance every time we had a sporting event,” SBMA Tourism Manager Jem Camba said.

The manager was also thankful to the Department of Tourism – Central Luzon and to Philippine Tourism Director Ronnie Tiotuico who she said supported of the Freeport’s endeavor to become the sporting capital of the Philippines.

Aside from the prestigious award, Subic Bay Metropolitan Authority (SBMA) also bagged the silver for the Best Sponsorship of a Sport, Team or Event.

In 2016, Subic Bay Freeport earned a ranking of 85.80 percent in the 2015 Ironman 70.3 APAC Overall Satisfaction Scores.

During that time, the race ranking was just a shy of .09 percent of global standards, pushing the ranking above the Asia-Pacific standard of 83.95 percent.

The 2015 Ironman 70.3 APAC Overall Satisfaction Scores placed Subic at number six among the best triathlon sites in the Asia Pacific Championship series back then.

Topping the list in 2016 is Sunshine Coast in Queensland, Australia with a satisfaction rating of 90.20 percent, followed by Western Sydney and Korea tying for the second place at 89 percent; Mandurah in Western Australia, third at 88.30 percent; Auckland, New Zealand, fourth at 88 percent and Busselton, Western Australia, fifth at 85.99 percent.

Subic Bay and Cairns in Queensland, Australia tied for sixth place with a rating of 85.80 percent—less than a point short of the global average of 85.89 percent.


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