 |
PROPERTY giant Vista Land & Lifescapes (VLL) has launched an ambitious plan to build condominiums based on the successful template of Camella Homes.
Moreover, this development signifies that domestic and foreign travelers will have more lodging options.
 |
In a recent press briefing, VLL Camella Condo Homes (COHO) Chairman Manuel B. Villar Jr. said the company expects the formula to catapult COHO into becoming a market leader in the affordable-housing segment. “We are now ready to compete with the big boys in the condominium sector.”
“We’ve been successful in perfecting the Camella brand. Unless you go outside Metro Manila, you can’t see the Camella condominium projects. Provincial areas are now ready for condominiums at this time,” Villar added.
Under its COHO brand, Camella is not pulling punches as it plans to put up 32 condominiums in 25 cities around the country. Villar also pointed out that this was just the start of the grandiose plan of the company. “We feel that we are now ready to introduce COHO in a big way.” He said VLL would be launching COHO at the same time with its horizontal development projects. “We are going to apply the tried and tested Camella formula,” he pointed out.
 |
Units in COHO come in 30-square-meter one-bedroom unit and 40-sq-m two-bedroom unit with prices ranging from P2.4 million to P3.3 million. COHO is perfect for young urban professionals and starting families who desire dynamic city living.
The 25 areas covered by COHO are Taguig, Las Piñas, Caloocan, Subic, Bataan, Pampanga, Baliuag, Antipolo, Bacoor, Imus, Tagaytay, Lipa, Palawan, Legazpi, Bacolod, Iloilo, Mactan, Cebu; Talisay, Cebu, Bohol, Dumaguete, Cagayan de Oro, Davao City, Tagum, General Santos and Butuan.
Villar said VLL could raise the ante by building up to 150 buildings. But he said the company is taking one step at a time.
The projects will be complemented by either a Vista Mall or commercial strip featuring brands from VLL affiliate All Value Holdings, such as Coffee Project, Bake My Day, All Day Supermarket, All Home and Vista Cinemas.
At present, there are already 14 existing developments under COHO’s portfolio in Luzon, the Visayas and Mindanao.
With a track record of more than 40 years in residential real-estate development, Villar said Camella has developed into a strong brand in the industry.
VLL defines COHO as the epitome of a vertical village. By living in COHO, Villar said an owner could experience tranquility and the relaxing vibe of a suburban community that is sprawling, surrounded by greenery. Moreover, COHO offers generous open space to provide the busy city-dweller with an environment that promotes well-being and is conducive for nurturing a family.
Unit owners get to enjoy the perks of having a complete range of central amenities: a clubhouse, swimming pool, function hall, landscaped gardens, jogging paths and a fitness gym with modern equipment.
Villar said COHO offers the same quality that has made Camella the leading and preferred brand for horizontal developments—excellent location, safety and security, value for money, and a smart investment.
Meanwhile, COHO, according to Villar, offers the distinct and new-generation lifestyle and modern experience. This means living an owner is living close to a beautiful mall that offers global retail selections. Through Coffee Project, a resident has an exquisite coffee shop as an extension of one’s living and working space and breakfast table in a charming boulangerie. Villar said Coffee Project would give a customer his money’s worth because of its superb coffee and beverages; it also serves a wide variety of scrumptious food like pasta, rice meals, cake and sandwiches. Its exceptional interiors complemented by aesthetically arranged flowers and greens have earned for itself “the most Instagram-worthy” coffee shop tag.
Villar said COHO also takes pride in having a world-class cinema as an entertainment room. Vista Cinemas have the MX4D technology that enables a viewer to “feel” the movie’s motions, jolts, pokes, wind, water and even scents. Moreover, its VIP Theater is an intimate movie venue specializing in excellent personalized service.
“We want to bring the new lifestyle into the region not just for condominium dwellers but on a nationwide basis,” he said.
“We also want to raise the level of retail in the Philippines.”
Source: businessmirror.com.ph
