BCDA, CDC launch new Clark brand, identity

Posted 4 years ago

Clark Freeport, Pampanga ― The Bases Conversion and Development Authority and the Clark Development Corporation have launched a new Clark brand integrating four major investment districts here, namely Clark Freeport Zone, Clark Global City, Clark International Airport, and New Clark City.

Dubbed as “Clark: It Works. Like A Dream,” the launching of the Clark brand was held at the ASEAN Convention Center here led by BCDA chairman Gregorio Garcia III and BCDA president and CEO Vivencio Dizon, in collaboration with the CDC.

“Everyone wants to move to the big city. Good money, good jobs, a place to be productive. But the paradox is that cities don’t work for people, even though they’re full of them. It’s a pressure cooker of congestion, pollution and rent you can’t afford,” in a manifesto read by Dizon.

“Clark is different. Because it was built from scratch, crafted, to be built for people. To have the vibrancy of a city without the pressure of city life. And the energy of a culture that is happy and inclusive. It’s amazing what you can do when you’re in the right place,” he said.

The event was also graced by Executive Secretary Salvador Medialdea, Finance Secretary Carlos Dominguez, Budget Secretary Benjamin Diokno, and Transport Secretary Arthur Tugade.

Other attendees included Capas Mayor Reynaldo Catacutan, Mabalacat City Mayor Crisostomo Garbo, and representatives from BCDA’s development partners such as AECOM, MTD Philippines Inc., Budji+Royal Architecture+Design, and Udenna Corp., the owner of Clark Global City.

Clark Freeport Zone, managed by the CDC, has continued to fuel growth not just in Pampanga but in the whole of Central Luzon as well.

Within it is the 177-hectare Clark Global City, being developed by Udenna Corporation, which is becoming the new business hub of the country.

The Clark International Airport is envisioned to be the next premier gateway to Asia.

The airport’s new terminal building, expected to operational by June 2020, will increase passenger capacity by 8 million per year.

The 9,450-hectare New Clark City, located 100 kilometers north of Manila, will be the first smart, green, resilient, and sustainable metropolis in the country.

The Phase 1A of New Clark City involves the construction of the National Government Administrative Center, which includes world-class sports facilities for the SEA Games next year.

“Clark is a city that works. It’s a perfect mix of business, lifestyle, leisure, and modernity,” Dizon added.


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